Although online marketing platforms are very effective for small business marketing, the offline strategies should not be neglected. Indeed the most successful companies use a combination of online and offline marketing strategies to generate interest and increase sales.
Opt for old-fashioned marketing strategies
Advertising on public transportations or in the street have proven themselves as effective marketing methods, and they continue to perform. They allow a company to not be forgotten, and to be constantly in the field of vision of its customers.
These marketing methods are a relatively easy way to spread the company name in a subtle way. Yet this is what we would call today an offline marketing strategy.
Small business marketing and the power of business cards
It is an unavoidable, very simple, inexpensive option, and customers still love it ! How to meet customers today or do prospecting without leaving a business card? This is the ABC. Moo is an awesome tool for designing and printing beautiful business cards.
You can also hand out business cards to partners and suppliers, pin them to public boards, slide them on your doctor’s table or on the counter of your favorite restaurant … just about anywhere you want, and with the agreement of the owners for sure. Business cards still have a huge marketing potential !
Going to trade shows
The trade shows allow you to meet some of your existing and potential customers, but also to gauge your competition. This is the ideal place to observe strategies, analyze arguments and discover the multiple marketing tools.
Trade shows are a great way to showcase your products or services and to market your business. Do not hesitate to develop your professional network and work on possible collaborations with other companies in the same industry as you, in order to develop your business.
Celebrate success and news
Do not miss opportunities to showcase the successes of your business. Organize a party or any form form of festive event to share your successes. If you are launching a new service or product, let everyone know by bringing together all concerned and interested people. You can even contact the local press to advertise your news.