retail alternatives

Retail Alternatives gagne +321% en trafic grâce à SEO Specialist

En partenariat avec SEO Specialist, cette étude de cas porte sur Retail Alternatives – un magasin de prêt-à-porter originaire de Londres, au Royaume-Uni. Leurs articles sont présentés dans leur site officiel, livrant gratuitement dans tout les pays à travers le monde.

Comment un magasin de prêt-à-porter a exploité ses publications sur Instagram sous forme d’annonces, gagnant plus de 2000 nouveaux abonnés et générant 321% de trafic supplémentaire sur son site, grâce à SEO Specialist ?

L’histoire de succès

Retail Alternatives a sollicité les services de SEO Specialist pour faire de la publicité sur Instagram, ce qui a entraîné une augmentation de sa notoriété, ses abonnés et du trafic sur son site.

2500 abonnés
Instagram

321% Augmentation du trafic

«Un commerce ne disposant pas de publicité digitale, c’est comme une voiture sans carburant. Vous pouvez vous y asseoir aussi longtemps que vous voulez, mais vous n’iriez nulle part.»

Retail Alternatives, magasin de prêt-à-porter
Le but : Augmenter la notoriété et le trafic

Le but de cette campagne, en partenariat avec SEO Specialist, était d’accroître la notoriété de la marque et sa présence en ligne sur Instagram, en ajoutant de la publicité digitale à ses efforts de marketing.

La solution : Des publications Instagram réussies

Pour cette campagne publicitaire, SEO Specialist a pris les publications les plus populaires de Retail Alternatives et les a diffusés dans une annonce de façon continue.

SEO Specialist s’est même rendu compte que certaines des publications figuraient parmi les “Meilleures” pour les hashtags qu’elles utilisaient. Ce sont les publications que nous avons principalement utilisés dans ses publicités, ciblant les utilisateurs d’Instagram vivant au Royaume-Uni et s’intéressant à la mode.

En commençant par dépenser 33 dollars pour chaque campagne, SEO Specialist a augmenté les dépenses à 99 dollars, en fonction du succès de l’annonce pour Retail Alternatives.

Résultat : Contenu unique + Publicité = Succès

L’audience a visionné la publicité sur Instagram et a ensuite partagé le contenu, ce qui a permis de créer des milliers d’impressions uniques, augmentant considérablement la notoriété de la marque sur Instagram. Après que SEO Specialist ait diffusé ces publicités, le magasin a atteint ses objectifs en notoriété et en trafic sur son site.

Conclusions et apprentissages exploitables
  • Grâce à SEO Specialist, Retail Alternatives a également obtenu des backlinks de la part de sites autoritaires, donnant plus d’importance à leur site web, et à leurs pages sur les réseaux sociaux ;
  • Commencez par des publications régulières sur Instagram pour obtenir des commentaires sur le contenu qui convient le mieux à votre public. Prenez note des publications les plus populaires et commencez à les promouvoir. Vous pouvez également choisir de promouvoir des publications de vos produits les plus vendus ;
  • Pour en savoir plus sur le marketing Instagram, consultez notre article de blog pour une promotion efficace, surtout si vous êtes artiste.
C’est à votre tour!

Si vous avez du mal à:

  • Découvrir de nouvelles stratégies comme celles-ci ;
  • Apprendre à les mettre en œuvre ;
  • Obtenir des commentaires de vos pairs et de vos mentors pour savoir si vous faites les choses correctement ;

Alors sachiez que comme pour Retail Alternatives, chez SEO Specialist, nous fournissons les ressources nécessaires aux particuliers et entreprises pour réussir. Vous apprendrez exactement ce qui fonctionne et pourrez discuter quotidiennement avec des experts en marketing pour vous assurer que vous effectuez en permanence des tâches propices au développement de votre activité.

SEO Specialist est une agence de marketing digital, créative, transparente et axée sur les résultats. Elle propose une approche abordable et efficace aux entreprises pour améliorer leur présence en ligne. Nos services de marketing digital, de référencement pour les moteurs de recherche, de marketing sur les réseaux sociaux et de conception Web, peuvent être adaptés individuellement pour répondre parfaitement aux propres besoins de votre entreprise.

Les premières impressions comptent. Que ce soit pour Retail Alternatives, ou tout autre client, pour SEO Specialist, notre mission est d’utiliser la puissance du marketing digital, du référencement pour les moteurs de recherche, du marketing sur les réseaux sociaux, et la conception Web, pour placer votre entreprise sur le bon marché.

Nous créons, grâce au marketing digital, les réseaux sociaux et la conception de sites Web, une influence sur le marché de votre entreprise, avec une seule chose en tête : la croissance de votre entreprise. Notre objectif est de construire une relation à long terme avec nos clients, et d’assurer une forte présence numérique pour créer de meilleures expériences, et des résultats accrus, pour leur entreprise.

Comme chez Retail Alternatives, les réseaux sociaux constituent une forme très intéressante de marketing digital, grâce à l’utilisation de plateformes qui aident à promouvoir des produits ou des marques, afin de créer une plus grande sensibilisation et présence dans cette ère numérique en constante augmentation.

Le marketing sur les réseaux sociaux comprend une série d’activités, telles que la publication de contenu créatif et pertinent sur vos comptes de réseaux sociaux, l’engagement actif avec vos abonnés pour assurer un support client rapide, et la croissance de votre profil sur ces réseaux sociaux en gagnant plus d’abonnés et de clients potentiels, tout en créant une plus grande sensibilisation qui plaide pour une meilleure image de marque.

SEO Specialist peut gérer toutes vos campagnes sur les réseaux sociaux et accroître votre présence sur ces plateformes. Les réseaux sociaux font, en effet, partie de nos services les plus sollicités. SEO Specialist est très fier de son travail et de ses relations avec ses clients, en y faisant un effort supplémentaire.

Allez droit au but et demandez à SEO Specialist une démonstration rapide pour voir par vous-même.

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  68. Знаете ли вы?
    Плата за проезд в последний путь у древних была скорее символической.
    Акадийка много раз становилась первой.
    Залётная птаха занесена в перечень птиц России спустя более полувека после открытия вида.
    Советские военные операторы на базе ленд-лизовского кинопулемёта и ППШ создали киноавтомат.
    Андрогинный псевдоним не спас автора от расшифровки.

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  69. Знаете ли вы?
    В Чехословакии и СССР был свой «поцелуй победы».
    Хотя ареал белизского геккона состоит из нескольких крохотных островов, IUCN не считает его раздробленным.
    Потомок наполеоновского генерала стал Героем Советского Союза.
    Старейшую в России организацию реставраторов велено было выселить и уплотнить.
    Первый футбольный трофей после начала пандемии коронавируса был разыгран в Таджикистане.

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  70. Знаете ли вы?
    Рассказ Стивенсона о волшебной бутылке был опубликован почти одновременно на английском и самоанском языках.
    17 бойцов остановили под Старым Осколом более 500 оккупантов.
    Художник-карикатурист известен пародией на мунковский «Крик».
    «С любимыми не расставайтесь…» автор написал после того, как чуть не погиб в железнодорожной катастрофе.
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