SEO and PPC marketing

SEO PPC agency marketing: 3 steps of improvement

Good positioning on Google is synonymous with visibility, popularity and online profits. In order to boost your SEO PPC agency marketing, it is better to look after your natural referencing. Here are three simple steps to ensure the growth of your SEO :

Take stock of your current SEO strategy

To improve your SEO PPC agency marketing , the first step is in two words: take stock. Only a thorough study of your current SEO strategy will identify potential loopholes, but also areas for improvement that will help you get better positions on search engine pages. To draw up this preliminary assessment, two main solutions are available to you. As a first step, establish the list of published content on your website, its features and technical parameters.

This list must be exhaustive : the natural referencing of your website depends on many factors, including how these interact with each other. The SEO performance of an original, relevant and well-researched blog post can be diminished by a poorly optimized image, meta title tags and description that are not well-worked, or by poor links. It is therefore a question of leaving nothing to chance. To make sure, do not hesitate to contact an SEO expert to audit your website. He will help you take stock of your current strategy, and will also provide you with valuable recommendations to improve it.

Improve every aspect of the user experience

Once the content analysis is done, it’s time to optimize it. To achieve this, a real strategy is essential. Natural referencing can not be improvised . Its various levers must meet objectives set upstream to prove effective. What if, in 2019, you put the user experience at the justify of your SEO strategy? This is in any case the philosophy of Google and most web giants, who continue to emphasize the importance of this experience. It is therefore a question of proposing a seamless, fluid and entertaining navigation, without neglecting content with high added value, which answer directly to their questions. This vision deployed by Google directly influences the positioning criteria in the search engine. More than ever, it’s the satisfaction of Internet users that you must aim to ensure growth at the SEO level.

However, the satisfaction of Internet users will be only a guideline to which you will have to associate concrete actions. Establish a list of priorities, based on your target and the SEO audit.The display of your website on mobile, the quality of your product sheets or the relevance of your keyword strategy are all potential areas of work, but which one of them will allow you to significantly improve your positioning on Google ? Depending on the answer to this question, you will be able to select the most appropriate tools for your SEO action plan. A tool like Google Keyword Planner will help you, for example, to refine your keyword strategy, if it is the priority improvement axis for your website. The display of your website on mobile, the quality of your product sheets or the relevance of your keyword strategy are all potential areas of work, but which one of them will allow you to significantly improve your positioning on Google ? Depending on the answer to this question, you will be able to select the most appropriate tools for your SEO action plan. A tool like Google Keyword Planner will help you, for example, to refine your keyword strategy, if it is the priority improvement axis for your website.

Ensure systematic tracking of your SEO actions

The effects of your SEO strategy will need to be monitored regularly to ensure the growth of your SEO. Indeed, it will be difficult to evaluate the effectiveness of each action taken without measuring the results. Do not overlook this crucial step in any optimization work. It will help you not only to follow the evolution of your SEO, but also to adjust your actions and the allocated budget.

To follow up your SEO strategy , keep analyzing and monitoring your actions. Platforms like Google Analytics will be able to provide you with crucial data about your website traffic, but also about users’ browsing behavior.

You can still entrust the follow-up of your SEO PPC agency marketing to professionals in the sector, who will be able to ensure the evaluation of your results, but also to adjust your SEO strategy in real time. Feel free to contact us for boosting your SEO PPC agency marketing !

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