Online brand management : making your brand visible

Online brand management is an integral part of your marketing strategy. Even if it takes time and effort, it is not necessary to allocate a large budget to develop your brand – at least for the web. We will prove it to you in this article, where we have listed 5 tips to capture the attention of your audience and improve your online brand management.

Develop a blog

Your customers and prospects do a lot of research on the Internet. You must give them the opportunity to fall as often as possible on you and this is where your blog will help. Start by searching and analyzing the keywords used by your target and select the most relevant ones according to your activity. Our advice: Feel free to select tags on which there are few competitors. You can more easily position yourself on it. It is then necessary to devote time to writing blog articles. If you do not have time to write, you can leave the assignment to a freelancer. The most important thing is to publish quality and value-added content for your audience. Each article will help improve your positioning on search engines and give you an expert image: a great opportunity to gain the trust of users.

Share the content and stay engaged on social networks

Social networks are the ideal place to reach your audience and develop a larger community. Try to boost your popular content on Facebook and Twitter, ask your audience to give their opinion, retarget your visitors with personalized Facebook Ads according to their interest for your brand, use the popular hashtags associated with your industry, use influencers, etc. If all of this seems to take a long time, remember that tools such as Buffer allow you to automate this task. Social networks should not be overlooked if you want to increase your online brand management and he engagement of your audience.

Stay active with your community

The pure promotion of your content on social networks is not the only way to gain better online brand management. Have you thought about Quora, Facebook groups, Slack channels, etc? For example on Quora you can answer questions, exchange ideas or give your opinion. Take advantage of these interactions to talk about your brand. You will meet the needs of Internet users while promoting your products or services.

Become a source of content for the press

Who better than the press itself to bring you visibility, notoriety and authority? If the media are not easy to convince to share your content, they can distribute your information for free if you publish the good ones. This was also the case with the Red Bull Stratos, the jump in the space by Felix Baumgartner. A major event during which the astronaut broke the record of the highest parachute jump. Sponsored and filmed by Red Bull, the brand hoped that the whole world speaks about it, and then : successful bet! Obviously, a large budget had to be allocated in this concrete example, but on a smaller scale you can conduct research on your sector of activity and share your results in a report. You can also publish on LinkedIn or Medium for example.

Turn data into beautiful visuals

Infographics, videos, ebooks or webinars are good ideas. You can indeed make content accessible in exchange for email addresses. Your mailing list will expand and you can spread the messages of your brand on a larger scale. Also remember that visual content is more readable and easy to share. An infographic made by your brand can easily become viral.

These little tips will help you increase your visibility on the web by reaching more users and promoting their commitment to your brand. There are, of course, many other methods. Examples include email campaigns, affiliation, SEO or advertising campaigns on Google or other sites. Although you always put the user at the justify of your concerns. It is him that you must reach and convince to use your products or services. Over time, word of mouth and user reviews will help make your brand more visible. Feel free to reach to us for more tips!