Email marketing advertising is one of the most effective marketing channels. When thought out, its campaigns can really boost your sales by encouraging new customers and existing ones to visit your online store. Following are 6 email strategies that will help increase your customer loyalty :
Email marketing advertising to celebrate the 1-year
Send your customers an email one year after their first purchase, including a special discount code and products related to their previous purchases. Take a moment to know when each customer has made their first purchase and to view their complete shopping history . It’s a great personalized way to get them to do more online shopping while showing them that you know what products interest them.
Send a small gift for their birthday
Birthday emails have a 481% higher transaction rate than promotional emails. When your customers sign up for your newsletter or create an account on your website, consider also asking for a short birthday date. You can then offer them a small gift for the occasion as a promotional code for example.
Share your new collections
Customers appreciate the customization and this includes the products you suggest. Consider sending an email each time you receive your latest collection containing products that might interest your customers. This way you keep them informed and increase the awareness of new products in your store.
Ask for feedback on purchased products
Reviews and feedback on products are incredibly important to your online store. The average consumer reads about 10 comments online before trusting a business. This is because the experience of other customers is incredibly valuable and contains unbiased information, influencing naturally the buying decisions. Comments are also excellent for your website’s SEO score. Unique reviews provide content that Google rewards! Consider sending an email after purchases, asking your customers if they are satisfied and encouraging them to leave a comment. If they leave a positive opinion, it is a real added value for you! Else, you have the opportunity to contact them directly and rectify the situation.
Relaunch cart drops
Latest surveys show that over 70% of the carts are drops in the retail industry. Customers choose a product then leave it. In this situation, you can send a funny reminder email. Studies show that this simple e-mail initiative can have impressive conversion rates if it is sent within one hour of dropping the basket.
An email marketing advertising to refer a friend
One of the best ways to win new buyers is a referral program . 77% of customers are likely to buy from a business when they discover it from friends. Another 42% are loyal to the brands their family and friends buy from. Again, the opinion of your current customers have a considerable influence on the buying decisions of their peers and a referral program is the most effective way to get as many recommendations as possible. Give your existing customers a special promo code to share with their friends. For example, 20% discount on their first purchase. If their friend turns into a sale, then the existing customer also receives a reward. Incentives increase the likelihood that your current customer will actively promote your store, while their recommendation increases the likelihood that their friends will turn into customers.