An ecommerce seo company certainly improves the overall visibility of a website, but what other real value does it offer? Why is SEO so important? These 6 reasons should offer some clarity, regardless of business sector or company size, as to why companies need SEO to bring their brand to a superior level.
Organic search is most often the main source of website traffic
Organic search is a very important part of the performance of most companies’ websites, as well as an essential part of the buying funnel, and ultimately serves to get visitors to convert or engage. As marketers know, Google has a much larger share of the search market than competitors like Yahoo, Bing and many more. This does not mean that all search engines do not contribute to the visibility of a brand or website. It’s just that Google is the most important search engine and the most visited one. Its guidelines are therefore important to follow. Not to mention that YouTube is the second most used search engine after Google. We know that a clear majority of users in the world, who have access to the Internet, visit this search engine at least once a day to get information. Being highly visible by Google and other search engines as a source of trust will always work in favor of a brand or website. Quality SEO reinforces brand awareness.
An ecommerce seo company brings conversions
With the increasing and growing dominance of mobile traffic, search engines has become a fundamental part of the success of small and medium enterprises. SEO aims to optimize your positioning on essential keywords so that people can find you quickly and easily, bringing them closer to a transaction. SEO professionals do this by optimizing the brand’s website and content. To promote engagement, they optimize a brand’s visibility through search engines, social media and backlinks redirecting to the company’s website. Depending on the industry, there should also be user feedback on Google, as well as other review websites like TripAdvisor.
The impacts of SEO on the purchasing cycle
Customers do their research. Using SEO strategy to relay your message for your products, services and promotions is then paramount in your strategy. It will undoubtedly have a positive impact on the purchase cycle when it is well done. The information must be visible where visitors need them so that a valuable connection can be established. SEO improves this visibility and allows potential customers to find the answers to their questions.
An ecommerce seo company is relatively cheap
SEO is relatively cheap compared to other levers of acquisitions, and the gain will most likely be considerable in terms of advantages for a brand. An ecommerce seo company is not a cost, it’s a real investment. A good implementation will optimize your visibility for years to come!
Everything is quantifiable
Although SEO does not offer the easiest ROI to calculate like paid search, you can measure almost anything with proper tracking and analysis. It is worth understanding how certain actions are supposed to affect the performance and growth of your website. Any good SEO will target these improvements, so linking the actions should not be a challenge. Brands also want to know and understand where they are and where they are going in terms of digital performance, especially for SEO, when they have a person or company who is paid to work on their behalf. Data never lie!
If you are not on the first page, you do not win the click
It’s no secret to anyone in the world that if you’re not on the front page, you’re probably not in the run of organic search. A recent study shows that the top three positions in the organic search rankings account for nearly 40% of all clicks, while up to 30% of all results on pages 1 and 2 are not clicked at all. This means one thing : If you are not on the first page, you must be !
The establishment of strong and quality SEO on a website will always be beneficial for the brand. It is considered a « New Age » marketing technique, and it is essential to the presence of a brand on the Web, where the available data and the competition are constantly increasing. Feel free to contact us if you are worried about your SEO search engine ranking !