We can not talk about content marketing in 2019 without looking at this. The explosion of content in 2018 was simply crazy. From the excellent to the very laborious advertising podcast, we sorted out a small list of the channels to follow in 2019.
Growth Makers Podcast – Gabriel Gourovitch
Each week, Gabriel’s podcast meets a French talent in growth marketing. For more than 30 minutes, he dissects the strategies and processes of the most successful startups in order to offer a great breath of inspiration to French-speaking startups and marketers. Uber, Intercom or N26 have already been guests. We like the very concrete and actionable side of those interviews!
Akimbo – Seth Godin
Seth Godin is one of those marketing key figures in the United States. Former Yahoo! Marketing Manager, he has since become a bestselling author and renowned advertising podcast speaker. In Akimbo, he talks about marketing in all its forms, in fairly short formats, clear analysis and with an absolute calm tone.
Everyone hates marketers – Louis Grenier
As a content specialist, Louis’ podcast advocates the return to honesty in marketing . No more “hacks” and aggressive marketing to convert more customers. Guests of great qualities, such as Seth Godin and DHH, makes a plus in his interviews conducted with a master hand. In fact, we like the human side of his marketing !
Seeking wisdom – Drift
Seeking Wisdom is an advertising podcast between the CEO (David Cancel) and VP Marketing of the American startup Drift. Every week, they go for coffee and record an episode on the subject of their choice. The plus here is the 20 years of experience as David’s start-up.
Marketing School – Neil Patel and Eric Siu
With already 900 episodes, experts Neil Patel and Eric Siu share marketing advice in a short podcast format for about 10 minutes every day. A very American vision, of course, but above all inspiration at everything goes and answers to many questions. Nothing better during a short break as these concise and practical episodes!
The content marketing landscape of 2019 is set to be vibrant, diverse, and incredibly enriching, thanks to the wealth of knowledge shared by industry leaders through their podcasts. Gabriel’s in-depth interviews with French growth marketing talents offer actionable insights for startups looking to scale.
Seth Godin’s Akimbo podcast stands out for its clear, calm analysis of marketing in all its facets, providing listeners with a blend of wisdom and innovative ideas. Louis Grenier’s Everyone Hates Marketers brings a much-needed emphasis on honesty and quality in marketing, highlighting interviews with renowned figures like Seth Godin.
The candid conversations between Drift’s CEO and VP of Marketing in Seeking Wisdom offer invaluable lessons from decades of experience in the startup world. Finally, Neil Patel and Eric Siu’s Marketing School delivers daily bursts of marketing wisdom, making it an ideal resource for professionals seeking quick, impactful learning.
These channels not only highlight the exponential growth of content but also underscore the evolving nature of content marketing, where value, honesty, and practical insights stand at the forefront of engaging and educating audiences. As we move forward, these podcasts are poised to be essential tools for marketers looking to navigate the complexities of the industry and achieve success in their endeavors.
As the digital landscape continues to evolve, these podcasts represent just the tip of the iceberg in the vast sea of content marketing resources available. The diversity of topics, from growth hacking to ethical marketing practices, and the variety of formats, from in-depth interviews to quick tips, cater to a wide range of preferences and needs.
This richness ensures that no matter where you are in your marketing journey, whether you’re a seasoned professional or just starting out, there’s something valuable to be learned from these thought leaders. Moreover, the emphasis on actionable insights and real-world examples provided by these podcasts is crucial for adapting to the rapidly changing market trends.
The stories of success and failure, the strategies employed by leading startups, and the visionary outlook of marketing gurus like Seth Godin and Neil Patel serve not just as a source of inspiration but also as a guidebook for navigating the challenges of the digital world. The key takeaway from the explosion of content in recent years, and particularly from these standout podcasts, is the shifting focus towards value-driven and customer-centric marketing.
This approach not only fosters trust and loyalty but also encourages a more sustainable and ethical practice of marketing. The content marketing scene in 2019 is a reflection of a broader shift towards more authentic, transparent, and impactful communication between brands and their audiences. By tuning into these podcasts, marketers can arm themselves with the knowledge and tools needed to thrive in this new era of marketing.
The journey through the ever-changing landscape of digital marketing is complex, but with resources like these, it’s also incredibly rewarding and full of opportunities for growth and innovation.
